Plan a wedding that makes a difference: order from a North Canterbury wine label that gives 100% of its profits to survivors of modern-day slavery. Be a world-changer at your own wedding!
North Canterbury wine label 27seconds is a wine with a difference. Based out of family vineyard Terrace Edge, 27seconds – created by Pete and Alanna Chapman, makes seriously good wine and donates 100% of the profits to survivors of modern-day slavery. Their no hassle ordering process means your wine can be delivered directly to your venue at no cost. Why not plan a wedding that makes a difference?
Tell us all about your business? It was a Christmas Eve in Kolkata, India, when slavery become real to us. We were visiting friends who run Freeset, a business offering alternative employment to women in prostitution. Deciding to visit one of the women we had met, we took a shortcut through an alleyway. Standing to one side were a group of teenage girls who looked distinctly different. Asking why, we were told they had been trafficked from Nepal and sold into prostitution. In that moment, the penny dropped. We had passed modern day slaves. The injustice of it hit us hard. No one should be sold for someone else’s profit.
Most people think we left slavery in the previous century, but this couldn’t be further from the truth. There are more people in slavery today than ever before. Twenty one million is the conservative estimate – the Global Slavery Index suggests 40.3 million. Either way – 21 or 40.3 million – is far too many!
It was an issue we thought demanded our attention. But knowing how to respond was the difficult part. Pete is the vineyard manager for his family vineyard, Terrace Edge. Wine and slavery aren’t a natural fit. That was until we had a ‘what if” moment. Lots of people drink wine. What if we created a wine, where 100% of the profits go towards helping end slavery?
We decided to call the wine ‘27seconds’ after a Unicef statistic. They estimate 1.2 million children are sold into slavery every year. When you break that statistic down it works out to be one every 27 seconds. Our goal is simple. Make good wine and sell lots of it, then give our profits to organisations working in this area.
We can’t and won’t solve modern day slavery, but with you, we can play a part in helping.
What’s your mission for every couple who chooses your business? When you choose 27seconds, not only do you get beautiful wine, you also know that 100% of the profits will help survivors of modern-day slavery. After all, what better way to celebrate your love than by sending love around the world?
27seconds offers a no stress ordering process. Simply email the friendly team at [email protected] and they will organise free shipping directly to your venue.
Since 27seconds began, many couples have chosen to use their day to make a difference to survivors of modern-day slavery. Through choosing 27seconds wine, they have provided access to healthcare, counselling, education and housing to people all over the world. Your wedding can have great wine and make a positive impact on the world.
Bonus tip about your business? 27seconds offers a volume discount. Order 30 bottles or more and get 10% off your order. If you choose to, 27seconds can also supply free kraft cards for your table settings which explain the impact of your wine choice to your guests.
Click ‘find out more’ to book your world-changing wedding wine today.
